Outsmarting the prose of consumerism.
Publicity slogans are, by their very rhythm, concision and intonation, pregnant and brainwashing sentences. The advertising lyre aims to re-appropriate consumer prose.
The lyre’s six wires can transmit two hundred and fifty slogans recorded from TV advertising. The person who plays the lyre gets these strings to vibrate at will and provokes a joyfully iconoclastic polyphony and/or cacophony. The accumulation of slogans entails new relationships between the different signifiers and moves their referent. The participant exercises power over these elements to compose his own personal work.
Score : layout of 1 000 slogans generated
More details on this work are available here (in French)